Integration with Google Analytics

Last updated: January 21, 2025

Integration with Google Analytics

ChatLab automatically tracks all chatbot interactions in Google Analytics through UTM parameters. This allows you to measure conversions, revenue, and ROI from your chatbot without any technical setup.

How It Works

ChatLab automatically appends utm_source=aichatbot to all clickable links in bot responses:

  • Links in text messages
  • Product cards from e-commerce integrations
  • Structured link components
  • Call-to-action buttons

Example:

  • Original link: https://yoursite.com/product
  • Tracked link: https://yoursite.com/product?utm_source=aichatbot

When users click these links and complete actions (purchases, sign-ups, form submissions), Google Analytics attributes the conversion to your chatbot.

Viewing Chatbot Traffic in GA4

1. Traffic Acquisition Report

  1. Open your Google Analytics 4 property
  2. Go to Reports → Acquisition → Traffic acquisition
  3. In the search bar, type aichatbot
  4. You'll see all traffic coming from your chatbot

Metrics you can see:

  • Sessions from chatbot
  • Users who clicked chatbot links
  • Engagement rate
  • Average engagement time
  • Conversions and revenue (if e-commerce tracking is enabled)

2. Create a Chatbot Segment

To analyze chatbot users separately:

  1. Go to Explore → Create a new exploration
  2. Add a segment with condition: Session source = aichatbot
  3. Compare chatbot users vs. other traffic sources

3. Conversion Tracking

If you have GA4 conversion goals set up (purchases, sign-ups, downloads):

  1. Go to Reports → Monetization → E-commerce purchases (for online stores)
  2. Change primary dimension to Session source/medium
  3. Look for aichatbot / (none) to see chatbot-driven conversions

Revenue Attribution: GA4 will show exactly how much revenue came from chatbot interactions.

Setting Up Conversion Goals

To track specific chatbot-driven actions:

Option 1: Use Existing Conversions

If you already track purchases, sign-ups, or form submissions in GA4, chatbot conversions will appear automatically under utm_source=aichatbot.

Option 2: Create Chatbot-Specific Events (Advanced)

For more granular tracking, you can create custom events:

  1. Go to Admin → Events → Create event
  2. Name it (e.g., chatbot_conversion)
  3. Set conditions:
    • session_source = aichatbot
    • Plus your conversion condition (e.g., page_location contains /thank-you)

Example Reports You Can Build

Chatbot ROI Report

Metrics to include:

  • Total sessions from chatbot
  • Conversion rate
  • Revenue generated
  • Average order value
  • ROI = (Revenue - Chatbot Cost) / Chatbot Cost

Chatbot Funnel Analysis

Track the complete user journey:

  1. User interacts with chatbot
  2. Clicks product/service link (utm_source=aichatbot)
  3. Adds to cart
  4. Completes purchase

Assisted Conversions

See how chatbot contributes to conversions even when it's not the last touchpoint:

  1. Go to Advertising → Attribution → Conversion paths
  2. Look for paths containing aichatbot

Multi-Channel Attribution

ChatLab works seamlessly with other marketing channels. GA4 will show:

  • Direct conversions: User clicked chatbot link and purchased immediately
  • Assisted conversions: Chatbot was part of the conversion path
  • Time to conversion: How long after chatbot interaction did user convert

E-commerce Platform Integration

Shopify

If you use Shopify with GA4:

  1. Ensure GA4 is connected in Shopify admin
  2. Chatbot tracking works automatically
  3. View chatbot sales in GA4 e-commerce reports

WooCommerce

If you use WooCommerce with GA4:

  1. Install GA4 tracking plugin (e.g., Site Kit by Google)
  2. Enable enhanced e-commerce tracking
  3. Chatbot conversions appear automatically

Other Platforms

Any platform with GA4 integration will automatically track chatbot-driven conversions via UTM parameters.

Common Questions

Q: Do I need to configure anything in ChatLab? A: No. UTM tracking is automatic for all chatbots. ChatLab automatically adds utm_source=aichatbot to all links.

Q: Can I customize the UTM parameters? A: No. ChatLab uses a fixed parameter: utm_source=aichatbot. This ensures consistent tracking across all chatbot interactions.

Q: What if my links already have query parameters? A: ChatLab appends utm_source=aichatbot to existing parameters. Example: yoursite.com/product?color=blue becomes yoursite.com/product?color=blue&utm_source=aichatbot

Q: Does this work for external links? A: Yes. Any clickable link in chatbot responses gets UTM tracking, including external websites.

Q: How do I measure chatbot impact if users don't convert immediately? A: Use GA4's attribution reports to see assisted conversions. Chatbot interactions influence future purchases even if not the final touchpoint.

Troubleshooting

Problem: I don't see chatbot traffic in GA4

Solutions:

  1. Verify GA4 is installed on your website
  2. Check that users are clicking links in chatbot responses (not just chatting)
  3. Allow 24-48 hours for data to appear in GA4
  4. Search for aichatbot in traffic reports (case-sensitive)

Problem: Conversions show but no revenue

Solutions:

  1. Verify e-commerce tracking is enabled in GA4
  2. Check that purchase events include transaction data
  3. Ensure your e-commerce platform sends purchase data to GA4

Problem: Revenue attribution seems low

Check:

  • Look at assisted conversions, not just last-click attribution
  • Some users browse via chatbot but convert later through different channel
  • Use GA4's data-driven attribution model for accurate credit