Integrations · Instagram

ChatLab for InstagramDirect messages answered in seconds

Connect your Instagram professional account and the AI agent answers direct messages: the item from your last reel, sizes, prices, delivery. One Facebook login, no tokens, and the answer arrives while the customer is still looking at the post.

No credit card required

InstagramConnected to ChatLab
Recorded demo · YourWear
AnswersDirect messages, 24/7From the same training as your website chatbot, in 80+ languages.
ConnectsLog in with FacebookShare the Page and the Instagram account linked to it. No tokens, no webhooks.
NeedsA professional accountBusiness or Creator, linked to a Facebook Page, with message access switched on.
Why Instagram

Why answer on Instagram. The question arrives while the interest is fresh.

Someone sees a reel, taps Message and asks about the size or the price. Whether they buy depends on how fast the answer comes.

An answer while the post is still on screen

The agent replies to a direct message in seconds, at night and on weekends too, before the customer scrolls on.

Your profile becomes a sales desk

Sizes, prices, availability, delivery and returns are answered in the direct message, with a link straight to the product page.

No leaving the app

The customer asks where they already are. No form to fill in, no e-mail to write, no page to find.

One agent on every channel

Instagram uses the same training, the same AI model and the same integrations as your website chatbot. Train it once, update it in one place.

Billed like any other conversation

Every reply on Instagram uses your message credits exactly like a reply in the website widget.

Your account stays yours

You connect with a Facebook login and never handle tokens. Disconnect at any time and the conversation history stays in ChatLab.

What you get

What the agent does on Instagram.

  • Answers from your own knowledge

    The agent answers from the website, files and Q&A you trained it on, not from the open internet.

  • 80+ languages

    The customer writes in their language and gets the answer in the same one. No separate bot per market.

  • Product cards in the conversation

    Products and offers arrive as a row of cards the customer swipes through: photo, name, price with a short description and a View button that opens the product page.

  • Orders and stock from your systems

    With a store connected, the agent checks availability and order status at the moment of the answer.

  • Every conversation in your chat history

    Instagram conversations land in Chatlogs next to the widget ones, marked with an Instagram icon, ready to review.

Instagram is a text channel. The agent answers text direct messages: comments, media attachments and voice messages are not handled, story replies are not guaranteed, and live chat takeover from the ChatLab panel is not yet available for Instagram.

Recorded demo · Baltic View
Setup

How to connect. Three steps, no code.

  1. 01

    Prepare your Instagram account

    Switch it to a professional account, link it to your Facebook Page and allow access to messages for connected tools in the Instagram settings.

  2. 02

    Connect with Facebook

    In ChatLab open the Deploy tab, choose Instagram and log in in the Facebook popup with the business portfolio that contains your Page.

  3. 03

    Share the Page and the account

    Share access to both the Page and the Instagram account. The panel shows your handle and the agent starts answering direct messages.

Guide

Every screen of the setup, with screenshots, in the help centre.

Read the guide
All features

Knowledge sources, guided conversations, live chat handover, voice and WhatsApp.

See all features
Customers

Two shops. What changed after they switched the agent on.

Questions

Frequently asked questions.

Connect Instagram and answer direct messages tonight.

Connect it once. The agent reads the live data on every conversation, so there is nothing to keep in sync.

No credit card required