ChatLab vs SiteGPT side by side.

SiteGPT is a good fit for agencies. The partner programme is a real reseller platform rather than an affiliate scheme: unlimited client accounts, your own pricing, no revenue share, and white-label widget branding. The product itself syncs sources automatically on a daily, weekly or monthly schedule, speaks more than 95 languages, and pulls content from Notion, Google Drive, Dropbox, OneDrive, Box and GitHub, with SOC 2 Type II behind it.

The conversational feature set is narrower than the training one. There is no WhatsApp, no voice conversation, no phone line, no custom forms and no conversation flow editor. There is no e-mail copilot, no cross-conversation memory, no voice input, no AI-driven escalation to a human, no conversation summaries, no client summaries, no AI conversation insights and no dynamic suggested follow-ups. There are no Offer Cards, no larger context windows, no advanced spam filter and no full CSS customization. E-commerce is largely absent: no Shopify, WooCommerce, PrestaShop, CS-Cart, Abicart or BaseLinker, and no hotel reservation systems.

SiteGPT starts at $39/mo, or $4.88 per 100 conversations, and the agency tier carries a substantial monthly minimum. ChatLab is Free or $18/mo at $3.75 per 100 conversations, with the white-label agency package included rather than gated behind a commitment. Both serve agencies. ChatLab serves the agency's e-commerce and hospitality clients as well.