ChatLab plans come in three families. Each family has the same levels, so the choice has two steps: first the family, by what you run, then the level, by size.
If you already have a Basic, Standard or Premium subscription, nothing changes for you. See New plans and your current subscription.
Step 1: choose the family
- You run an online store and sell from a product catalogue - choose E-commerce. Every plan connects your shop platform and includes AI Search over your catalogue, product cards and order status. You pay for the size of the catalogue and the number of conversations.
- You run a hotel, apartments or rentals with a booking system - choose Hospitality. Every plan connects your booking system and answers about availability, prices and reservations. You pay for the number of properties and rooms and the number of conversations.
- Anything else - choose Universal. Customer service, lead generation, internal knowledge, agencies serving several clients. You pay for the number of chatbots and conversations, and add what you need as add-ons.
Step 2: choose the level
Two numbers decide the level.
- Chatbot responses a month. The same in every family: 100 on Free, 2,400 on Start, 11,000 on Grow and 50,000 on Scale. One response is one reply of the chatbot, and a conversation has about 5 responses, so 2,400 responses are roughly 480 conversations. See What is a message credit.
- The size limit of your family. Chatbots on Universal, products in AI Search on E-commerce, properties and rooms on Hospitality.
Pick the lowest level that covers both. You can move up or down later on the Subscription page.
Side-by-side comparison
Prices are per month. Universal and E-commerce also offer annual billing with two months free.
| Universal | E-commerce | Hospitality | |
|---|---|---|---|
| Built for | Any business, agencies | Online stores | Hotels, apartments, rentals |
| You pay for | Chatbots and responses | Catalogue size and responses | Properties, rooms and responses |
| Free | $0 | $0 | Not available |
| Start | $18 | $49 | $48 |
| Grow | $95 | $95 | $95 |
| Scale | $360 | $360 | $360 |
| Responses a month (Free / Start / Grow / Scale) | 100 / 2,400 / 11,000 / 50,000 | 100 / 2,400 / 11,000 / 50,000 | - / 2,400 / 11,000 / 50,000 |
| Size limit (Free / Start / Grow / Scale) | 1 / 2 / 5 / 10 chatbots | 1 shop with 100 / 2,000 / 5,000 / 20,000 products in AI Search | 1 / 2 / 5 properties with 20 / 100 / 250 rooms in AI Search |
| Shop integration and AI Search | Add-ons | Included | Not part of the plan |
| Agency add-on | Grow and Scale | Not available | Not available |
| Growing beyond the limit | Extra chatbot and user, $7 a month | AI Search product pack, 5,000 products for $29 a month; extra shop, $7 a month | Rooms pack, 50 rooms for $29 a month; additional property, $7 a month |
Full feature lists are on the pricing pages: Universal, E-commerce and Hospitality.
An online store on a Universal plan
A store does not have to be on an E-commerce plan. On a Universal plan you add:
- the E-commerce integrations add-on, $30 a month, to connect the store. It gives live store search, product cards and order status;
- an AI Search product pack, $29 a month for 5,000 products, assigned to the chatbot, if you want AI Search.
This route makes sense when the shop is only one of several chatbots you run, when you resell chatbots with the Agency add-on, or when live store search is enough for you.
For a single shop the E-commerce plan is usually cheaper. Example: a shop with up to 2,000 products pays $49 a month on E-commerce Start. The same shop on Universal Start pays $18 plus $30 for the integrations add-on plus $29 for a product pack, $77 a month.
The three ways a chatbot can find products, and the plan each one needs, are described in AI Search, live store search or scanned pages. Limits of the E-commerce plans are in E-commerce plans and limits.